Insulation Commerce Platform · Client product
Insulation Commerce Platform
A reusable B2B e-commerce frontend powering Insulation Store Online and InsulationBee with separate data sources and store identities.
- My role
- Lead Frontend Engineer
- Focus
- Commerce / Search
- Context
- Two production stores
Proprietary client product built while I was employed by RedLayers. This case study explains the parts I personally designed, built, maintained, or improved. Source code is not included.
The product behind the interface.
Insulation Store Online and InsulationBee use the same core frontend platform with separate databases and brand deployments.
I contributed to the shared Nuxt frontend architecture and implementation across both storefronts—from product discovery and search to ratings, account flows, responsive merchandising, and commerce-oriented UI.
My part in making it work.
The platform needed to serve two storefronts without duplicating the frontend, while still supporting large catalogs and brand-specific data.
Built and maintained a shared Nuxt frontend architecture powering two branded production storefronts.
Supported separate data sources and deployments while keeping commerce flows reusable.
Implemented fast product discovery with Algolia search.
Managed URL-driven catalog state for searchable and shareable product views.
Built account flows, ratings, carousels, and responsive B2B merchandising components.
Integrated Yotpo scripts and customer-review experiences.
The hard parts.
- Reusing one frontend platform across different brands and datasets without introducing brittle store-specific code.
- Keeping product search and catalog navigation fast across a large inventory.
- Integrating third-party commerce and review tools while protecting performance.
What the work enabled.
- Two production storefronts
- Reusable frontend architecture
- Algolia-powered discovery
- Responsive B2B commerce UX
Tools behind the work
- Nuxt 4
- Vue 3
- Firebase
- Algolia
- Swiper.js
- Chart.js
- Yotpo
- Query string
Another kind of frontend challenge