Insulation Commerce Platform · Client product
Insulation Commerce Platform
Two branded insulation storefronts built on a shared frontend, with separate product data, Algolia search, customer reviews, and account features.
- My role
- Lead Frontend Engineer
- Focus
- Commerce / Search
- Context
- Two production stores
Proprietary client product built while I was employed by RedLayers. This case study explains the parts I personally designed, built, maintained, or improved. Source code is not included.
What the product does
Insulation Store Online and InsulationBee use the same core frontend platform with separate databases and brand deployments.
I contributed to the shared Nuxt frontend architecture and implementation across both storefronts, from product discovery and search to ratings, account flows, responsive merchandising, and commerce features.
What I worked on
The platform needed to serve two storefronts without duplicating the frontend, while still supporting large catalogs and different data for each brand.
Built and maintained a shared Nuxt frontend architecture powering two branded production storefronts.
Supported separate data sources and deployments while keeping commerce flows reusable.
Implemented fast product discovery with Algolia search.
Managed URL based catalog state for searchable and shareable product views.
Built account flows, ratings, carousels, and responsive B2B merchandising components.
Integrated Yotpo scripts and customer reviews.
The hard parts.
- Reusing one frontend platform across different brands and datasets without introducing brittle code for each store.
- Keeping product search and catalog navigation fast across a large inventory.
- Integrating external commerce and review tools while protecting performance.
What the product can do
- Two production storefronts
- Reusable frontend architecture
- Search with Algolia
- Responsive B2B commerce UX
Tools behind the work
- Nuxt 4
- Vue 3
- Firebase
- Algolia
- Swiper.js
- Chart.js
- Yotpo
- Query string
Another kind of frontend challenge